Wednesday, June 10, 2009

Operamania 101: Take Snacking to a Higher Level

I feel like a laugh today. It's mid-week. It's Operamania 101 Day.

I don't know what it is but people over at Doritos love them some opera!

The finalists in the past 3 years of Doritos' "Crash the Superbowl" campaign, a contest for fans to submit Doritos commercials in order to win $1M and have their ad televised during the big game, chose to set their commercials to famous operas.

Doritos - Crash the Super Bowl
2007 finalist "Live the Flavor" set to Libiamo Ne' Lieti Calici from Giuseppe Verdi's La traviata

2008 finalist "Mouse Trap" set to Habanera from Georges Bizet's Carmen

2009 finalist "Power of the Crunch" set again to Libiamo Ne' Lieti Calici from Verdi's La traviata

Not to be outdone, England came up with a similar contest called "Doritos UK Make Your Own Ad", where contestants could win £20K. And one finalist chose to use opera in a hilarious way:

"It Helps to Read the Brief" set to the tune of Nessun Dorma from Puccini's Turandot.

Puts one in a snacky mood, doesn't it? So while I go off in search of some cheesy goodness, below are Verdi and Puccini for your mid-week listening pleasure.


~ Ling Chan

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